Curiosita's Design Thinking process is grounded in a four-phased approach that includes the following:

Context is very important in understanding the power and scope of the design thinking process. Each company has a unique culture, a history, and a way of conducting business that is part of their success.  This is a phase focused on exploration, discovery, and keen observations well beyond the data points.  The goal here is to dig, understand, and absorb new insights and knowledge to improve the desired results.

Ideation is a collaborative, iterative and creative event that combines the best of free thinking without judgment. The goal of ideation is to create new vision or insight into new or old problems. This interactive and collaborative methodology encourages “out of the box” thinking and yields the best ideas.  Ideation is the foundation necessary to create meaningful forward-focused strategies and solutions.

Strategy and solutions uncovered during ideation phase direct the development of product or service long term strategies. The resulting vision is communicated, direction is set, focusing the team on prototypes to bring the ideas to life. This phase of the design thinking process is most tangible, based upon the foundation established in the context and ideation phases.

Assessment begins the moment a new product or service is launched into the marketplace. The goal of this phase is to measure, assess, test and improve the new product or service as quickly as possible and incorporate this information into the solution. This phase eliminates the “launch and abandon” approach of the past; encouraging continual refinement, positioning, and reaction to real-time customer wants and needs.

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